Terms and Conditions

Kindred Enterprises Ltd ("Kindred", "we", "us", "our") Registered in England & Wales · Company No. 13719173 · Registered office: London, United Kingdom Trading as kndrd.ai and kndrd.co. Contact: pip@kndrd.co

_Last updated: 26 May 2026._

These Terms and Conditions ("Terms") govern your engagement of Kindred for AI search visibility audits ("Audit") and any related managed services ordered through kndrd.ai or kndrd.co. By engaging Kindred, you ("the Client") agree to be bound by these Terms.

1. The service

1.1 Proprietary methodology

Each Audit is performed using Kindred's proprietary methodology for measuring visibility across generative AI engines, including (but not limited to) ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Google Gemini and Google's AI Overview. The methodology, including the surface-weighted scoring model, query design, prompt library and reporting structure, is the intellectual property of Kindred and is licensed to the Client only for internal use of the deliverables produced.

1.2 Two engagement models

We offer the Audit in two forms:

A. Managed engagement (custom pricing). A bespoke programme that includes the Audit plus implementation support — content production, structured-data work, citation building, stakeholder workshops, re-audits at agreed intervals, and any other work scoped in the Statement of Work ("SoW"). Pricing is quoted per engagement following a discovery call and is set out in the SoW or proposal that accompanies these Terms.

B. Standalone Audit (fixed fee). A one-off Audit delivered as a published report at kndrd.ai/r/<slug> with no implementation work attached. The fee for the standalone Audit is £495 (excluding VAT), payable in full upon acceptance of the order. The standalone Audit covers a single business at a single point in time; re-audits are quoted separately.

1.3 Standard deliverables

Both engagement models include, at minimum: a published report URL, a visibility scorecard per engine, an interactive matrix of raw AI responses, a ranked competitor table, and a prioritised quick-wins plan. The managed engagement additionally includes the implementation work scoped in the SoW.

2. Fees, payment and VAT

2.1 Quotation and order

For managed engagements, fees and milestones are set out in the SoW; in the absence of an SoW the fees set out in our written proposal apply. For the standalone Audit, the fee is the price published on kndrd.ai at the date of order, currently £495 (excluding VAT).

2.2 VAT

All prices stated by Kindred are exclusive of Value Added Tax. VAT will be applied at the rate prevailing on the date of invoice where chargeable.

2.3 Payment terms

Unless agreed otherwise in writing, invoices are payable within 14 days of issue. For the standalone Audit, payment is taken on order and the Audit is scheduled once cleared funds are received. We reserve the right to charge interest on overdue sums at 4% above the Bank of England base rate, accruing daily.

2.4 Out-of-scope work

Any work outside the agreed SoW or standalone Audit scope is chargeable on a time-and-materials basis at the rate set out in our proposal, agreed in writing before work commences.

3. Client obligations

3.1 Information and access

The Client will provide Kindred with the information, access and approvals reasonably needed to perform the Audit — including the public URL of the business being audited, any branding guidance, and (where relevant) login credentials to platforms required to implement remediation work. Kindred will hold any such credentials securely and use them only for the engagement.

3.2 Accuracy of inputs

The Client warrants that the business information it provides is accurate and that it has the right to instruct Kindred to perform the Audit and any implementation work on the URLs and assets provided.

3.3 Review checkpoint

For both engagement models, the Client has a single review checkpoint after the draft report is produced and before publication. Material changes outside the scope of the original brief may be subject to additional fees per clause 2.4.

4. Methodology, data sources and accuracy

4.1 Cold-account, UK-locked queries

Each AI engine is queried programmatically via its official API (or, for Google AI Overview, via SerpAPI with UK geo and language parameters). Queries run with no logged-in account influencing results. The Client acknowledges that AI engines are non-deterministic and that real customers may be logged in, in regions we did not test, or asking questions slightly differently — meaning the Audit represents a cold, generic snapshot at a moment in time, not a permanent ranking.

4.2 No paraphrasing of model output

We persist the raw response text for every query × engine combination. Scores, mentions and competitor counts are aggregated directly from that text and from citation domains. We do not paraphrase, embellish or fabricate engine output.

4.3 Human review of findings

All LLM-drafted findings are reviewed by a member of the Kindred team before publication. We do not ship raw model output to clients.

4.4 No guaranteed outcomes

Kindred makes no warranty, express or implied, that the Audit or any implementation work will produce a particular visibility score, ranking, citation count, increase in traffic, increase in enquiries, or other commercial outcome. AI engines are updated by their providers without notice and findings that are accurate on the date of publication may become stale.

5. Intellectual property

5.1 Kindred IP

The methodology, scoring model, prompt library, report templates, software stack and any internal tooling used to deliver the Audit are and remain the property of Kindred. Nothing in these Terms transfers ownership of Kindred IP to the Client.

5.2 Client IP and deliverables

The Client retains all rights in any materials it provides to Kindred. Subject to full payment of all fees due, Kindred grants the Client a non-exclusive, perpetual, royalty-free licence to use the published report and any specific deliverables produced under an SoW for the Client's internal business purposes, including sharing the report URL with stakeholders, prospects and customers.

5.3 Anonymised aggregate data

Kindred may use anonymised, aggregated learnings from Audits to improve its methodology and to publish industry benchmarks. We will not identify the Client by name in any benchmark publication without prior written consent.

6. Confidentiality and data protection

6.1 Confidentiality

Each party will keep the other's confidential information (information marked confidential, or which a reasonable person would understand to be confidential) in confidence and use it only to perform the engagement. This obligation survives termination.

6.2 Data protection

Kindred processes personal data in accordance with the UK GDPR and the Data Protection Act 2018. The published report at kndrd.ai/r/<slug> is hosted on infrastructure provided by Vercel and Supabase, both of which provide appropriate technical and organisational security measures.

6.3 Report visibility

Reports are private by default and accessible only to Client users invited by Kindred. The Client may request a report be made public so a share-link works without sign-in; that request is actioned in writing.

7. Liability

7.1 Cap

Subject to clause 7.2, each party's total aggregate liability arising under or in connection with these Terms (whether in contract, tort or otherwise) is limited to the fees paid by the Client to Kindred in the twelve months preceding the event giving rise to the claim.

7.2 Excluded

Nothing in these Terms limits liability for: death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be limited.

7.3 Indirect loss

Neither party is liable for indirect, consequential, special or punitive losses, loss of profit, loss of revenue, loss of business opportunity, or loss or corruption of data, however arising.

8. Termination

8.1 For convenience

The Client may terminate a managed engagement on 30 days' written notice. Fees for work completed up to the date of termination remain payable in full. The standalone Audit is non-cancellable once query generation has begun; if cancelled before then, a full refund less reasonable administrative costs (capped at £75) is provided.

8.2 For cause

Either party may terminate immediately by written notice if the other commits a material breach not remedied within 14 days of being notified, or becomes insolvent.

8.3 Effect of termination

On termination, the Client pays all outstanding fees for work completed; Kindred delivers any work-in-progress to the Client and ceases new work. Clauses that by their nature should survive (IP, confidentiality, liability, dispute resolution) do so.

9. General

9.1 Entire agreement

These Terms, together with any SoW or written proposal signed by both parties, set out the entire agreement between the parties and supersede any prior discussions or representations.

9.2 Variation

No variation to these Terms is effective unless agreed in writing and signed by both parties (email is sufficient for SoW amendments).

9.3 Assignment

Neither party may assign or transfer its rights or obligations without the other's prior written consent, which will not be unreasonably withheld.

9.4 Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising under or in connection with them.

9.5 Contact

Questions about these Terms, an Audit, or a managed engagement should be sent to pip@kndrd.co.

_Kindred Enterprises Ltd · Company No. 13719173 · London, United Kingdom._